AI, considered. Then built.
We help teams pick the right AI use case, automate what already works, and build the product around it. Advisory, automations, and product builds, done seriously.
A senior read on whether your AI use case actually holds, before anyone writes code.
Wire the recurring work your team does by hand. AI-assisted where AI helps, plain code where it does not.
Full-stack SaaS built by a small senior team. You own the codebase from day one.
You have an AI question. You want a real answer, not a pitch deck.
You have three candidate AI use cases and no way to tell which one is actually worth building. You want a senior read on whether the idea holds, what it will cost to prove, and where it will break.
There is a workflow your team runs every day that shouldn't need a human. You know the shape of it. You want someone to wire it up, cleanly, so it keeps running when you stop watching.
You have a product idea that needs AI at its centre. You want a small team that will take it from Figma to running code in weeks, and hand back a codebase you own.
If any of that is you, keep reading.
Three shapes of engagement. All of them ship.
A senior read on your AI use case: whether it holds, what it will cost to prove, where it will break. Then, if it makes sense, we integrate it. Retrieval, agents, extraction, evals, deploy.
We wire the recurring workflow your team is running by hand. Cleanly, so it keeps running when you stop watching. AI-assisted where AI actually helps.
0-to-1 SaaS builds. MVPs, internal tools, portals. Full-stack. You own the codebase from day one, in a repo you control.
A senior second opinion on a system you are about to build, or one already burning. Written findings, a read-out, a follow-up. Sometimes the most useful thing we do.
Embedded fractional product + engineering team for one line of business. Weekly demos, monthly reviews. Outcome-based, not seat-based.
A working studio, not a slide deck.
We ship for clients, and we ship our own products in the same loop. That's how we keep our engineering muscles honest.
A goal-setting and habit companion built around one idea: outcomes are the sum of the small things you actually do. Mobile-first.
An AI-native coach that reads your day and nudges the next right action. Built to prove that thoughtful AI beats loud AI.
Every engagement runs the same way. Predictable is the differentiator.
- 01Scoping callOne 45-minute call. We name the outcome, the shape, the duration.
- 02Fixed SOWOne page. Deliverables, milestones, price, timeline. You sign or you don't.
- 03Week 1 kickoffRepo you own, standup log, week-1 demo goal on paper.
- 04Friday demosEvery Friday. Real code running, not slides.
- 05HandoffDocs, runbook, on-call cheat sheet. We onboard your team.
- 06Post-mortemOne-page write-up: what worked, what we'd change.
What we don't do.
Publishing our exclusion list is a trust signal. If you need any of these, we'll recommend a better firm.
- Digital-transformation strategy decks
- Large-scale legacy migrations
- Offshore team leasing / body-shopping
- Pure design work without engineering
- Open-ended retainers without a per-sprint outcome
- RFP-driven procurement engagements